THE FACTS ON HOW CONSUMERS CHOOSE A MOVING/STORAGE COMPANY

(THE BASIS OF OUR BUSINESS BLUEPRINT FOR THE MOVING & STORAGE INDUSTRY – HOW TO DESIGN A PROFITABLE MOVING/STORAGE BUSINESS)

Data & Surveys have shown time and time again that biggest resources for business in the Moving/Storage industry comes from #1 Referrals & #2 Internet – Indeed, 83% said they would use referrals from business colleagues, church, Facebook, family, friends, or their real estate agent.
Further, when examining the purchase decisions, the biggest factors to influence the decision who to go with are Price, Referral From A Friend, Insurance Status & Online Ratings & Reviews (followed by Availability On Move Date).
If you look closely at a snap shot of  some recent data for a current client, you will notice that the majority of business came from Referrals & Organic Online Search. (Note “business” is conversions not leads!)
31
PPC Leads
7
Converted
23%
Conversion
36
Organic, Word of Mouth & Referrals
25
Converted
69%
Conversion
Considering all of the above, the success of any moving/storage business (as with any of the Zippy Shell franchises) lies clearly in building systems that deliver referrals on an ongoing regular basis and having your business come from being ranked at the top of the search results (especially Local/Maps) when consumers search for Moving, Movers, Mobile Storage/Portable Storage/PODS/Storage Units etc.
To see the biggest results for business growth, we focus on dominating “local search” results with our Local Visibility All-In-One Solutions, as well as building a Referral Marketing System and the Strategic Network System. Do this we are going to create our own Network Alliance and as such be seen as the leader and go to person.
However, to see any results, you MUST do the daily/weekly activities that I will teach you – this is a must!! We give you the training and tools (Essentials Dashboard) get these activities done fast – without any complexity or overwhelm (after all, you have a company to run and clients to service).
We create a Locally Preferred Network immediately and we personally help you get the business members into your network and provide the marketing materials for members to actively promote one another to each other lists!
Then we want to look at increasing our Realtor Connections
THE OVERALL PLAN
 
The business plan from our perspective is as follows:
  1. Zone in on Referral Marketing
  • Current Clients
  • Past Clients
  • Sphere of Influence
  • Niche-Specific Local Business Alliance Network (Home Service Providers – Locally Preferred Alliance)
  • Realtors
  1. Develop Strategic Network Strategies
      1. Network Strategically At Relevant Network Events
      2. Strategic Network Constant Contact Strategy
      3. Local Connectors Outreach Strategy
  1. New Homes For Sale Targeted Postcard Campaigns – We target approximately 100 newly listed homes within the first week of them going on the market. Our postcards are designed with proven “direct response” marketing techniques that result in sellers calling!
  1. Increase Local Online Visibility
      1. Google Local Listing (MUST be see on the new 3 Pack Google Local Results
      2. Set-up & Optimization of Google My Business, Google+ and Google Maps
      3. Online Citations & Directories
      4. Our 50+ PowerListings Service
      5. Organic Ranking – We provide an SEO-proven LeadGen Website (83% of our LeadGen websites appear on page 1 of Google for 26+ Keyword Search Phrases.
  1. Reviews Collection & Reputation Marketing – Google Local, Facebook, Website – with 1 click
  1. Facebook Marketing
      1. Paid Advertising – Can Be Done At A Fraction Of The Cost Of Google Adwords
      2. Regular Participation in Relevant Local Facebook Groups
      3. Reputation Marketing through Sharing of Client/Work Pictures & Reviews
  1. Develop A Business Alliance Network – includes client-facing website, directory website for members, training, marketing materials.
  1. Realtor Partnership Strategies – We want to connect with more Realtors or Brokerages or Real Estate Teams. We will provide training on do to effectively do this along with co-branded marketing materials for Realtor listing presentation inserts, buyer packs, open houses, Realtor newsletters.
  1. Business Essentials Marketing Suite