The Business Blueprint – Business Success By Design

Written Specifically For Local Business Owners & Service Providers

The Only Business Development Guide You’ll Ever Need To Attract All The Clients/Customers You Can Handle!

Table of Contents

  1. Introduction to The Business Blueprint
  2. About The Creator of The Business Blueprint System
  3. The 2 Main Causes Of Business Failure
  4. Your Business Foundation – You’ve Got Some Work To Do Here! And It’s Vital To Your SuccessHow
    • Who Do You Serve & Why Should They Choose You?
    • Get A Deep Understanding Of Your Ideal Clients – It’s Makes Everything So Much Easier
    • Identify Who You Won’t Work With
    • Clearly Identify Your Target Market & Your Niche
    • Making It Clear Why They Should Choose You Over All The Competition
    • Keeping One On Your Competition
    • How To Develop Your UVP (Unique Value Proposition)
    • Now We Can Create Your Competitive Edge
  5. Sales & Marketing For Local Businesses & Service Professionals – Some Major Principles
    • Understanding The Difference Between Sales & Marketing
    • How To Sell Your Services – An Easy Surefire Approach For Those Who Absolutely Hate Selling
    • So What Is Marketing?
    • Branding v’s Direct Response Marketing
    • Only Direct Response Marketing – Everytime
    • And Here’s How You Create And Promote Your Brand
  6. What Marketing & Advertising Is Working Today?
    • Online Local Visibility Is All About Google Local Rankings
    • It Starts With Google My Business
    • How To Get To The Top Of Google Local
    • Optimizing Your Google My Business
    • Use Google My Business To Your Advantage
    • Directories & Citations Are A Huge Part Of The Puzzle
    • Reviews Are A Must
    • Your Website’s Authority Is Another Big Factor
    • And Don’t Forget To Get Other Local Business Website To Link To Yours
    • Do All Of The Above…..Over And Over And Over Again!
  7. How A Local Service Provider Should Use Social Media
    • A Facebook Presence Is A Must BUT….
    • Your Facebook Page
    • Using Facebook Groups To Get New Business & Referrals
    • Facebook Events – Might Work for You
    • Is Facebook Advertising Right For You?
    • LinkedIn Is A Definite Must In Today’s World
    • What About All The Other Social Media Platforms – Here’s My Opinion!
  8. Video Is The Future And The Future Is Now
  9. Networking Or As I Cal It “Notworking”
  10. Referral Strategies All Business Owners Should Be Using
  11. What Local Consumers Really Want From A Local Business – The Results Of A Recent Survey
  12. Conclusion – Do You Have A Business Or Just A Job With More Hours & Less Pay?


About John McKenna

ohn McKenna, MBA - Business Consistency Strategist and renowned “Business Reputation” Expert. John has a natural gift for helping business owners and service professionals incorporate time-tested, proven systems, strategies and tools to get more customers/clients (consistently) and grow their business. For 20 years now, he has helped companies (from large corporations to small local businesses to independent contractors) come from the depths of debt to become thriving profitable businesses. Mc Kenna is the founder of Apex Business Success – a division of the McKenna Consulting Group – a full service marketing & advertising firm which specializes in helping small businesses & service professionals implement the Business Blueprint Marketing System into their business. He is also the creator of Reputation Boost - a platform and service designed to effectively & quickly build, protect & market a 5-Star business reputation.